• Hello,
  • I’m Damiano Gui.
  • I love to design interactions between humans
    and screens, objects, spaces, services,
    mixing physical and digital things.

    Things like, for example,

    • a framework for a more inclusive and sustainable design practice,
    • timers and other simple tools for workshops and teaching,
    • a pizza-obsessed GPT model,
    • trapper tattoos in augmented reality,
    • mobile apps for smart cities,
    • deep dreamed satellite views,
    • cocktail-making robots,
    • modular IoT sofas,
    • digital patterns of physical pixels,
    • subjective generative maps,
    • etc.

    • Studied at UNIPD, IUAV and MIT.
    • Was finalist at Adobe Awards and Interaction Awards.
    • Won the Lucky Strike Designer Award and was nominated MIT TR35 innovator under 35.

    • I'm now a professor and course leader in communication design at IED Turin, senior advisor, strategic design at Havas CX Italy, design consultant at BSD Design.
    • Previously, I worked at Armando Testa, Makr Shakr, Carlo Ratti Associati, Senseable City Lab.

  • ©2025 Damiano Gui
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  • medium
  • github
  • contact me